Some of the highly effective males within the music trade is having lots of discourse round his title in hip-hop circles currently. Common Music Group Chairman and CEO Sir Lucian Grainge has been within the music enterprise for 45 years. The North London native is an authorized knight with the respect bestowed upon him by Queen Elizabeth II, who did so in 2016, by her ninetieth Birthday Honours record, which praised the music trade and its management by its difficult instances. The man’s a giant deal.
Sadly, his title has been utilized by Ye as ammunition to go at Drake on a diss observe extra lately. Ye talked about the 63-year-old music trade mogul to insult Drizzy on the remix to “Like That,” and through an interview with social media character Justin Laboy. Ye debuted the track final Saturday (April 20) within the chat with Laboy for his new podcast, The Obtain. The diss observe is a remix of Future and Metro Boomin’s “Like That” that includes Kendrick Lamar, wherein Okay-Dot takes goal at Drake and J. Cole. Ye additionally referred to Lucian because the 6 God’s “wealthy child daddy” elsewhere within the interview. The assault is to suggest Grainge is getting Drake all of the spins and love on DSPs that his Licensed Lover Boy coronary heart needs.
“It is a wrap for n***as/The place’s Lucian? Serve your grasp, n***a/You caught a bit of bag in your masters, did not ya?/Lifetime deal, I really feel unhealthy for n***as/Y’all so outta sight, outta thoughts/I can not even consider a Drake line,” Ye raps on the remix.
The lyrics are probably referring to the profitable deal Drake signed with Common Music Group in 2022. The quantity of the deal, which contains recordings, publishing, merchandise and visible media tasks, has by no means been confirmed, however sources say it might be value $400 million.
Lucian was additionally named as a defendant in producer Rodney “Lil Rod” Jones lawsuit in opposition to Diddy filed in February. The go well with alleges Diddy sexually assaulted, harassed and did not pay Jones for work accomplished on The Love Album: Off the Grid. Lucian is included as offering monetary sources to Diddy and Love Information, the rap mogul’s label. As a common enterprise companion to Diddy in that capability, the top of UMG “had an obligation to make sure that the monetary help they offered to Sean Combs and Love Information was not getting used for intercourse staff, medicine, and laced alcohol was not getting used for intercourse staff, medicine, and laced alcohol,” based on the courtroom doc.
Now with that info out the way in which, there is definitely extra to Lucian Grainge than the negativity related to his title over the previous couple of months. He joined Common Music Group in 1986, launching PolyGram within the U.Okay, and making it one of many prime three music publishing firms within the nation. He is labored as Normal Supervisor of A&R (1993) and Managing Director (1997) at Polydor. Then Grainge landed a Chairman and CEO title at Common Music Group UK in 2001. By 2011, he introduced that title with him to take over Common Music Group. UMG, the home that Lucian constructed, has dominated as the biggest of the Huge Three label teams forward of Warner Music and Sony. Grainge oversees the labels beneath the umbrella, together with Interscope, Republic, Def Jam, Capitol, Motown and Island.
Lil Wayne’s Younger Cash, Eminem’s Shady Information, J. Cole’s Dreamville and Coach Okay and P’s High quality Management Music are simply a number of the hip-hop labels related to UMG and Lucian.
When taking a look at what Grainge has achieved as the top of the largest music group on the planet, he is chargeable for considerably rising the corporate’s revenues and profitability. Beneath his management, UMG turned the primary music firm with 9 of the highest 10 songs on Billboard’s Digital Songs chart and the primary music firm to attain all 10 of the highest 10 spots on the Billboard Scorching 100.
“Our barometer for achievement isn’t just market share—though clearly if it was we’re doing fairly nicely,” he mentioned at a Capitol Congress occasion in 2018. “Our barometer of success is creating firms that one of the best artists need to signal to, as a result of they know we are able to speed up their careers past anybody else in every other system or at every other construction.”
He is even been open-minded about superior applied sciences like A.I., which has more and more infiltrated the music enterprise over the past 12 months. “AI on the service of artists is an efficient factor, however AI that’s used to hurt or stop artists from due compensation is a foul factor,” he instructed Quick Firm in March. “So, our strategy is to embrace accountable AI expertise in a manner that enhances human creativity.”
Scoring main feats like that has earned him massive bucks. Grainge takes dwelling an annual wage of $5 million. His annual bonus is $10 million and the fairness he receives contains annual grants of $20 million. The music baron additionally locked in a one-time transition award of $100 million, which encompasses restricted inventory items and efficiency inventory choices. He even earned $150 million bonus for efficiently taking UMG public in 2021. Lucian Grainge makes cash strikes.
Rappers have taken discover as nicely. Drake name-dropped Lucian on Migos’ 2021 observe “Having Our Manner”: “S**t accomplished modified, billionaires discuss to me completely different once they see my paystub from Lucian Grainge.” Travis Scott has additionally given the multimillion-dollar man his props on Drake and 21 Savage’s 2022 track “P***y & Hundreds of thousands”: “Solely signin’ the gang’We the brand new Lucian Grainge.”
The music enterprise mogul additionally retains it within the household. Lucian’s son, Eliott Grainge, is the founding father of 10K Tasks, the label to which Ice Spice, Trippie Redd, Iann Dior, Jeleel! and Wealthy Amiri, amongst others, are signed.
So, whereas Ye brings up Lucian Grainge’s title to diss Drake, it looks like having a man with as a lot energy as he has in your nook is a plus on this sport.
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