Usher’s Tremendous Bowl halftime present had larger viewing figures than each Dr. Dre and Rihanna’s performances.
The R&B singer’s efficiency in Las Vegas was watched by over 30 million households, which corresponds to round 100 million viewers within the U.S.
In keeping with TV intelligence firm Samba TV, that’s 5 p.c increased than Rihanna’s baby-bump revealing efficiency final 12 months.
Additionally it is one million extra households than the viewers for Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar, Mary J. Blige and 50 Cent’s star-studded set in 2022.
The Tremendous Bowl itself was essentially the most watched in historical past as 123.4 million folks tuned into the sport, which was broadcast on CBS in addition to Nickelodeon and Paramount Plus.
The viewers can be the second largest viewing determine for a TV broadcast in historical past after the moon touchdown in 1969.
Taylor Swift is reportedly a part of the viewing figures growth as she has been a frequent fixture at NFL video games since she began relationship Kansas Metropolis Chiefs tight finish Travis Kelce and is being credited with bringing a special viewers to the game.
Viewing figures have been up all through the playoffs as nicely, with video games averaging 38.5 million viewers.
Usher’s halftime efficiency was well-received by followers because the R&B legend cycled by way of 13 of his largest hits with various particular visitors together with Alicia Keys, Ludacris, Lil Jon, Jermaine Dupri and can.i.am in a futuristic area masks.
The efficiency, which was watched by the likes of JAY-Z, Beyoncé and Taylor Swift within the crowd, featured quite a lot of complicated dance choreography, Usher taking his shirt off and at one level a curler skates sequence.
There was additionally a tribute to Atlanta’s strip membership tradition when Ludacris carried out his verse from “Yeah!” surrounded by pole dancers.
The efficiency concluded with Usher saying, “I took the world to the A” and telling the group in Las Vegas that he cherished them.
The Tremendous Bowl itself completed with the Kansas Metropolis Chiefs beating the San Francisco 49ers by a rating of 25-22, with Chiefs quarterback Patrick Mahomes being named MVP for the second 12 months working. The Chiefs additionally grew to become the primary workforce to retain the NFL title in 20 years.