Two days after Common Music Group (UMG) introduced it could doubtless pull its music catalog from TikTok over a licensing dispute, indie publishing big Main Wave Music has come out in help of the corporate’s determination.
In an announcement launched Thursday (Feb. 1), Main Wave, led by founder/CEO Larry Mestel, mentioned it applauds UMG “for standing as much as TikTok and its blatant disregard for artists and songwriters” whereas blasting TikTok’s response to UMG’s determination, which UMG introduced in an open letter addressed to its artists and songwriters on Tuesday (Jan. 30).
“The notion that TikTok would attempt to rationalize willfully underpaying artists as a result of, the platform says, it presents artists ‘promotion’ is a decades-old canard that has no place in any trendy music enterprise,” the Main Wave assertion continues. “Artists and songwriters must be compensated appropriately for his or her work and shielded from unethical makes use of of AI. Interval. We’re proud to face alongside UMG and the artist advocates which have referred to as upon TikTok to appropriately pay and defend the songwriters and artists who’re crucial to the expansion and cultural relevance of the platform.”
Main Wave represents a number of artists and estates with offers with UMG, together with Olivia Newton John and Bob Marley.
In UMG’s open letter, the corporate — which boasts such superstars as Taylor Swift, BTS, Drake and The Weeknd on its roster — introduced that each one UMG music could be faraway from TikTok after its present licensing deal expired Thursday (Jan. 31) whereas citing deep disagreements over artist compensation, synthetic intelligence, TikTok’s alleged failure to fight infringing musical works and consumer security. It additionally accused TikTok of making an attempt to “bully” UMG “into accepting a deal price lower than the earlier deal, far lower than honest market worth and never reflective of their exponential development” by threatening to selectively take away the music of a few of UMG’s creating artists.
Simply hours later, TikTok responded by accusing UMG of placing “greed above the pursuits of their artists and songwriters” whereas slamming what it referred to as UMG’s “false narrative and rhetoric…the very fact is that they have chosen to stroll away from the highly effective help of a platform with properly over a billion customers that serves as a free promotional and discovery car for his or her expertise.”
On Thursday (Feb. 1), UMG responded to TikTok by saying the platform’s personal assertion “completely sums up its woefully outdated view: Although TikTok (previously Musical.ly) has constructed one of many world’s largest and most useful social media platforms off the backs of artists and songwriters, TikTok nonetheless argues that artists ought to be pleased about the ‘free promotion’ and that music corporations are ‘grasping’ for anticipating them to easily compensate artists and songwriters appropriately, and on comparable ranges as different social media platforms at the moment do.”
UMG’s catalog started disappearing from TikTok on Thursday.
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