By no means has a rap battle been saddled with so many conspiracy theories. Drake and Kendrick Lamar haven’t solely needed to cope with pretend songs, however they’ve unfold details about the opposite individual with out offering concrete proof. The misinformation spree continued on Might 7. Drake’s report label, UMG, was accused of stepping in and placing an finish to the battle as a result of the rapper was apparently “shedding.” A doc surfaced on-line with a listing of steps UMG has taken to resolve the matter.
The doc in query claimed that UMG requested The Weeknd and Kendrick Lamar to finish their battle with Drake. It detailed Zoom conferences with the artists’ respective labels, and claims that UMG was shedding cash over Drake’s pedophile allegations. “Drake is shedding the meat in UMG’s eyes,” the doc learn. “So from UMG’s perspective, the earlier than this beef ends the higher.” It did not take lengthy for actual UMG reps to talk out and state that none of those actions have been taken.
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UMG Has No Plans To Intervene With Drake And Kendrick Lamar
UMG, which is brief for Common Music Group, issued a denial to TMZ. The label has by no means thought-about getting concerned within the Drake vs. Kendrick Lamar battle. “Kendrick and Drake’s beef is between them and utterly separate from the enterprise facet of issues,” TMZ reported. “And UMG simply does not suppose it is their place to step in both manner.” It is simple to see why UMG is staying clear. The label is reaping the advantages from the battle within the type of historic streaming numbers.
Drake and Kendrick Lamar will draw over 250 million streams in america this week. Because of this the handful of releases between them will make up a staggering 20% of all streams on the Billboard Sizzling 100. Drake, UMG’s artist, managed to land a high 20 single with “Push Ups.” The music video for his follow-up diss, “Household Issues,” trended primary on YouTube. It is since racked up a formidable 17 million views. If something, UMG would profit from the battle persevering with to unfold. Drake had one other diss prepped to drop on Might 7, in accordance with DJ Akademiks, however a taking pictures outdoors of his house led to a delay.
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