Aptly given its title, Sia’s “Unstoppable” turns into the primary track in almost a quarter-century to spend 100 weeks on Billboard’s Grownup Modern chart.
The monitor hits triple-digits on the checklist dated Could 11, the place it holds at No. 4. It notched 12 weeks at No. 1, nonconsecutively, between charts dated Nov. 12, 2022, and March 18, 2023.
Under is a have a look at the choose 4 songs to have logged not less than 100 weeks on Grownup Modern over the chart’s historical past, which dates to July 1961.
Notably, three are by Australian acts: Above Sia’s track, the highest two are by pop duo Savage Backyard. (LeAnn Rimes, additionally on the checklist beneath, is from Jackson, Miss.)
Most Weeks on Grownup Modern Chart:
- 124, “I Knew I Cherished You,” Savage Backyard (No. 1 for 17 weeks, starting Dec. 25, 1999)
- 123, “Actually Madly Deeply,” Savage Backyard (No. 1, 11 weeks, starting April 11, 1998)
- 104, “I Want You,” LeAnn Rimes (No. 2 peak, Oct. 7, 2000)
- 100, “Unstoppable,” Sia (No. 1, 12 weeks, starting Nov. 12, 2022)
by means of the chart dated Could 11, 2024
Guidelines relating to the removing of songs from Grownup Modern because of their age have diversified over time. On common, titles started having longer stays as soon as the survey adopted electronically monitored Luminate information in July 1993. Try Billboard’s charts legend for extra particulars.
In the meantime, the longevity of “Actually Madly Deeply” helped spark its No. 1 standing on Billboard’s Biggest of All Time Grownup Modern Songs chart.
“Unstoppable” has charted within the prime 5 of Grownup Modern for a file 84 weeks, all consecutively for the reason that rating dated Oct. 8, 2022. Taylor Swift’s “Anti-Hero” follows with a likewise lively run of 66 weeks within the prime 5, putting at No. 5 on the newest checklist. (The latter hadn’t but been launched when “Unstoppable” began its prime 5 keep; it arrived on Swift’s album Midnights that Oct. 21.)
Mirroring its prolonged chart run, “Unstoppable” has a winding historical past, because it was initially launched on Sia’s 2016 LP This Is Appearing. It was used promos for Main League Baseball’s 2016 postseason and in a Lancôme Idôle business, starring Zendaya, in 2019. It subsequently grew to become distinguished on TikTok and soundtracked a Samsung Galaxy advert.
Radio promotion adopted, finally, in 2022, and the track entered the Grownup Modern chart dated that June 18. “We began speaking about it [that] January. The query was, ‘How are we going to do that?’ ” Erik Olesen of Crush Music instructed Billboard of the airplay marketing campaign. Complicating the push, Sia’s most up-to-date materials has been launched on Atlantic Data and “Unstoppable” was initially on RCA Data, and later moved to Sony Music’s catalog division below the Legacy label. Nevertheless, “each RCA and Legacy have been very supportive and have been all about us going for this,” Olesen stated.
In its favor, “Unstoppable” was amongst different older songs slicing by means of in 2022. Because it constructed at radio, Kate Bush took off along with her 1985 traditional “Working Up That Hill (A Deal With God),” spurred by its synch in Netflix’s Stranger Issues. Famous Olesen, “A minimum of ‘Unstoppable’ was 30 years youthful!”
As momentum continued to construct for the track, Olesen “requested a number of format captains at completely different radio chains each domestically and internationally to place it into their callout analysis. After a few weeks, it began to boost its hand and had enormous familiarity. One of the crucial vital elements for radio is familiarity.”
Since its launch, “Unstoppable” has drawn 2.8 billion in airplay viewers amongst reporters to Billboard‘s all-format Radio Songs chart. It has additionally run up totals of 438.1 million official streams and 494,000 bought within the U.S.
All Billboard charts dated Could 11 will replace on Billboard.com Tuesday, Could 7.
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