Rafael “Rafa” Madroñal has been promoted to vp of enterprise growth for Sony Music U.S. Latin. In his new, expanded position, Madroñal leads a crew that negotiates multi-million-dollar partnerships that enhance Sony Music U.S. Latin’s earnings and viewers.
Madroñal additionally supervises the label’s new enterprise and sponsorship technique and division, working with a steady of acts that features superstars like Ricky Martin, Chayanne and Manuel Turizo.
Madroñal was earlier senior director of enterprise growth for the label. Based mostly out of Miami, he’ll proceed to report back to Esteban Geller, managing director of Sony Music U.S. Latin.
Since arriving within the U.S., Madroñal has supervised the creation and execution of world offers for a number of artists, together with Camilo with La Liga, Rosalía with Pull & Bear and Nicky Jam with Air Europa. Madroñal was additionally key in closing Camilo’s large free live performance at Puerta de Alcalá in Madrid final 12 months. Madroñal additionally conceived and launched Sony’s first Stay! By Sony Music Competition in Barcelona and Madrid in 2014, which introduced collectively showcases, panels and publishing in a single day and evening, that includes performances by rising acts just like the Nationwide and the Kooks, amongst others.
Previous to becoming a member of the Sony U.S. Latin crew, Madroñal led enterprise growth for Sony Music Spain for over eight years, changing into one of many first executives in that market to actively search out enterprise growth offers between artists and types. Madroñal has a level in sociology and is a religious soccer fan who roots for Atlético de Madrid.
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