The battle royale that’s at present occurring in hip-hop has taken heart stage in current weeks because the spirit of competitors has returned to rap in a serious approach. Diss songs, social media insults and interview digs have been the norm up to now few weeks. As a substitute of being launched to the general public by way of Funk Flex’s bombs, mixtapes and radio world premieres, a lot of the content material has been disseminated by way of fashionable streamers and podcasters.
Podcasters and Streamers Have Develop into the New DJs in Rap Beef
Within the well-known phrases of The Infamous B.I.G., “issues achieved modified.” Podcasts and livestreaming are the brand new wave. Conventional media now competes with entertaining speaking heads, opinionated former artists and controversial content material creators within the present media panorama. The impression of new-age media has been most evident within the current beefs which have taken over hip-hop. Whereas followers used to attend for DJs like Funkmaster Flex, DJ Whoo Child, DJ Clue, The Drama King, DJ Kay Slay or web sites to premiere a extremely anticipated diss file, podcasters and streamers at the moment are those with juice, inside data and entry to unreleased materials.
The final month has certainly confirmed that to be the case. With diss songs being levied back-and-forth between a number of rappers in hip-hop, streamers and podcasters have been on the forefront of lots of the releases. DJ Akademiks premiered Drake’s “Taylor Made Freestyle” aimed toward Kendrick Lamar and Quavo’s “Over H*es & B***hes” diss at Chris Brown on his Twitch stream and supplied stay reactions to surprised followers.
It is not simply songs, inside data is being propagated by means of these sources as nicely. Joe Budden has introduced numerous “sourced” details about the beefs, a few of which has turned out to be true, together with information of Drake’s “Push Ups” diss earlier than it dropped.
Mal of the Roy and Mal podcast has additionally been a supply of data throughout rap’s present upheaval. He revealed Drake’s response to the pretend Kendrick Lamar diss music and has teased forthcoming data. Followers are beginning to discover the change of guard.
“By no means knew Akademiks could be the brand new Funkmaster Flex,” one individual just lately tweeted on the subject.
“That is the fifth unique DJ Akademiks gave us in lower than 10 days. He’s this technology’s Funkmaster Flex,” one other submit reads.
Not everyone seems to be feeling the transition.
“No person bought Funk Flex quantity?” somebody questioned. “I’m not attempting to get exclusives from streamers.”
XXL reached out to DJ Akademiks, Mal and Funk Flex for remark however didn’t hear again as of press time.
The place Are Bloggers and Streamers Getting Their Inside Information?
Everybody has their “sources.” In April, Joe Budden revealed he will get most of his Drake intel from escorts.
“I feel most of my Drake intel immediately comes from my love of escorts,” Joe mentioned. “I am not attempting to be humorous.”
“The escorts simply all the time know,” Joe continued. “The escorts are floor degree to all of it. The escorts are the CIA of the subway system.”
Courtesans apart, some bloggers and streamers additionally keep away from the PR rigamarole by having a direct connection to the artist or somebody of their camp. Akademiks has been one in all Drake’s greatest supporters and claims he will get his data immediately from the supply.
Do not Sleep on the DJ
With all that being mentioned, the DJ isn’t out of date. Drake’s “Push Ups” opens with DJ Whoo Child’s well-known DJ tag. The gesture isn’t missed as a strategic implement to point out Drake continues to be cognisant of the brutal mixtape period, which Whoo Child was closely part of because the file breaker for G-Unit.
“Drake wished the man who was the king of beef mixtapes,” DJ Whoo Child tells XXL about his involvment within the observe. “The man who put out the Murda Mixtapes with Stretch Armstrong. The man who put out 30 volumes of G-Unit mixtapes. He even leaked it like I’d to trigger chaos within the web. Again then, I did it with no web. Streets was f**ked up. He bought my blueprint to a tee. New children wouldn’t know. Now you realize. You newbies are all caught up.”
The message was felt.
“The DJ Whoo Kidd tag earlier than the Push Ups beat dropped…. gave me goosebumps,” one fan wrote on X, previously referred to as Twitter, about Drake’s Whoo Child plug.
“That DJ Whoo Kidd drop on the start of Drake’s diss is nostalgic,” another person famous.
It is a courageous new world within the area of rap beef, with the addition of leaks and A.I. songs solely making issues extra complicated. Welcome to the jungle.
See Wild Rap Beefs That’ll Most likely By no means Be Resolved
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