Bobo Producciones, the manufacturing and promotion firm that for the previous few years has produced the profitable “90’s Pop Tour” in Mexico and america, this week expanded and launched new administration, A&R and advertising and marketing departments along with a document label: Bobo Music.
“We’re very enthusiastic about the whole lot that’s coming this 12 months for our firm. We proceed to search for alternatives and increase strategically, particularly within the Latin market in america,” Ari Borovoy tells Bilboard Español. The previous member of pop group OV7 — which had its heyday within the Nineties — heads Bobo alongside together with his brother, Jack Borovoy and Sonia Salvador.
For its enlargement, the corporate introduced in veteran music trade executives, together with Humberto Calderón, who has headed advertising and marketing and A&R at BMG and Common Music; Sabo Romo, the famend musician, producer and founding father of legendary rock band Caifanes; and Eliseo Reyna, who has been a key participant in conceiving profitable idea albums akin to Rock En Tu Idioma and Rock En Tu Idioma Sinfónico.
“Bobo’s energy and development in Mexico, america, Spain and Latin America might be materialized with our provide of growth and consolidation of artists,” says Calderón.
The group goals to develop new initiatives and increase advertising and marketing and manufacturing to strengthen the corporate’s work. Bobo has greater than 15 years of expertise in musical occasions and managing Mexican stars together with Pedro Fernández, Lupita D’alessio and Sentidos Opuestos, amongst others.
The corporate’s most up-to-date success is the 90’s Pop Tour, which final 12 months toured 10 cities in america and Mexico, together with a cease at Madison Sq. Backyard. The tour has begun its sixth season, that includes Paulina Rubio on 4 dates, together with a Might 3 cease in Querétaro and one other on Might 18 in Mérida. The tour features a solid of stars from the 90s, akin to Caló, The Sacados, Magneto, Kabah, JNS, Ana Torroja, Mercurio and Sentidos Opuestos. Along with performing their beloved hits that made historical past in Spanish language music, in addition they collaborate on new variations with their colleagues.
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