Nation music duo LOCASH has launched Galaxy Label Group in partnership with Studio2Bee Leisure, based by veteran Nashville music executives Skip Bishop and Butch Waugh.
BBR Music Group/BMG Nashville will distribute the label, Billboard can reveal.
LOCASH’s Preston Brust and Chris Lucas celebrated the newly-announced enterprise on Wednesday night (Feb. 28) throughout an occasion in downtown Nashville, simply as radio programmers descended on Music Metropolis for the annual Nation Radio Seminar.
“We’re all blessed to be a part of this music enterprise and we have now an opportunity to do what our ardour is, and to have Skip and Butch again on the group with us, it’s nice,” Lucas tells Billboard throughout a Zoom name with LOCASH and Bishop.
In launching the label, LOCASH, who fashioned in 2008, draw on almost 20 years of expertise as artists and writers. In 2016, they earned a prime 5 Nation Airplay hit with “I Love This Life,” and adopted with the chart-topper “I Know Any person,” prime 20 tune “Ring on Each Finger,” and in 2019, earned one other prime 5 Nation Airplay hit with “One Massive Nation Track.”
“We’ve talked about doing a label for years,” Lucas says. “Among the finest success we’ve had was when had been have been extra hands-on with it.”
Bishop and Waugh had beforehand labored on the marketing campaign for “I Love This Life,” and the full-fledged employees that Studio2Bee has with advertising and marketing and radio reps, “appeared like an ideal match,” Bishop explains.
A nod to the label’s identify, Brust says the best artist roster will embrace genres past nation, although they haven’t signed further artists simply but. The onerous classes LOCASH has realized alongside the best way as artists and songwriters affect the enterprise mannequin for the brand new label.
“The principle factor that we’ve seen on some greater labels is that typically some artists could be to the aspect as a result of one other artist was scorching at that second,” Brust says. “We’ve at all times talked about that and the way it’s not truthful, as a result of there may be a lot expertise on this metropolis.”
Galaxy Label Group can even function dwelling to LOCASH’s new music; BMG Nashville’s Wheelhouse imprint had beforehand launched their albums. The duo has been within the studio engaged on their upcoming album, with their first single, “Hometown Dwelling,” anticipated to launch within the spring.
“This tune simply stepped into the roots of what Locash is about,” Lucas says. “It’s about hometown love and being the man who says, ‘We may go wherever on the earth and begin a brand new life collectively, however if you wish to keep right here in our hometown, that’s good with me too, as a result of I simply need to be with you.’ It’s a kind of messages that’s relatable and hits you within the coronary heart.”
Past signing artists, Galaxy Label Group goals to help songwriters. The duo says Galaxy Label Group will give songwriters a share of the grasp royalties (out of the label’s share) on each recording for the label, together with Locash’s upcoming album. The dedication may imply a lift for songwriters, whose incomes have seen vital, destructive influence within the steaming period. When bodily albums bought commonly, songwriters could be paid on every album bought, incomes a stable earnings no matter whether or not their tune was picked as a radio single. However with streams comprising the majority of music consumption, songwriters are more and more depending on radio hits, shedding out on the dear earnings avenue bodily information as soon as supplied.
The dedication follows within the footsteps of some smaller indie labels reminiscent of Side Information and Good Boy Information, in addition to particular person artists reminiscent of Kip Moore, who in 2017 pledged an annual bonus for songwriters.
“We need to be truthful,” Lucas says. “It’s a kind of issues the place if we sit down and earlier than the album comes out, we are saying, ‘This [percentage] appears truthful.’ We may get down the street and if the one simply goes into one other realm, who is aware of? We may change a share at that time.”
In the end, Brust says, they hope to “create new income streams on this the business.” He provides, “Nashville is constructed on the tune. The perfect songwriters on the earth—I’d put us up in opposition to anybody. Nashville has it, interval. There’s nobody higher than that. We wish songwriters to have a good likelihood. If somebody’s getting 700 million streams and the songwriter’s barely seeing a dime, that’s not truthful. We need to get part of this forward of the sport and get a good share for them. That’s what we’re most enthusiastic about proper now—giving again to the group that has been there for us.”
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