The primary new music from Kendrick Lamar since 2022 has arrived within the type of a rating for a brand new quick movie titled The Button, celebrating the Chanel Spring-Summer season 2024 Haute Couture present subsequent week.
At “the invitation of” Chanel’s inventive director, Virginie Viard, The Button is a collaborative venture between the model and Lamar’s media firm with Dave Free, pgLang. The three-minute, black-and-white quick movie was written by Free, and stars Margaret Qualley, Anna Mouglalis, and supermodel Naomi Campbell.
Following the arc of The Button’s plot, Lamar’s rating — itself presumably a snippet of an unreleased track — is constructed round a driving beat, and contains a subdued verse from the rapper, in addition to a short vocal hook. Test it out beneath.
pgLang first hinted at a collaboration with Chanel in the summertime of 2023, and Lamar was seen donning Chanel eventually yr’s Paris Couture Week. Now, The Button arrives forward of the model’s Spring-Summer season 2024 Haute Couture present, with a message on the finish of the three-minute video studying: “The movie of the present will probably be revealed on Tuesday, January twenty third, 2024 at 2 p.m., Paris time.”
That is the primary new music we’ve heard from Lamar since 2022’s Mr. Morale & The Large Steppers, aside from just a few appearances, together with a characteristic on Child Keem’s “The Hillbillies” and a newly-recorded verse on “Dangerous Blood” for Taylor Swift’s 1989 (Taylor’s Model).
On the invitation of Virginie Viard, Kendrick Lamar and artistic companion Dave Free meet the world of CHANEL Haute Couture for the primary time, bringing to life a narrative about time and transmission.
Actress and Home ambassador Margaret Qualley plunges us into the story “The… pic.twitter.com/OnBXsd7Mx5— pgLang (@pgLang) January 20, 2024
Supply hyperlink