Because the world collectively tries to grapple with J. Cole’s choice to backtrack on his brewing feud with Kendrick Lamar, the query stays: Was the meat ever actual to start with?
After Cole referred to as his “7 Minute Drill” observe the “lamest s**t I ever did in my f**king life” throughout his efficiency on the 2024 Dreamville Pageant, followers had been divided on tips on how to deal with the assertion. Some followers thought Cole’s lack of ability to comply with via on his beef conveyed weak point, whereas others thought the Dreamville chief opting out of the feud for his personal religious readability was according to what the MC stood for.
Both approach, the haste with which Cole pulled again calls into query the validity of the meat to start with. To be trustworthy, even as the strain grew between Drake, Cole and Kendrick, issues by no means seemed to be that critical.
Kendrick shocked the rap world when he referred to as out Cole and Drizzy on his “Like That” verse on March 22, which appeared on Future and Metro Boomin’s We Do not Belief You album. As spectacular as Kendrick’s verse was, it by no means pulled any private punches. Okay-Dot merely criticized Cole and Drizzy’s output and lyrical abilities as artists, largely whereas counting on metaphors involving their joint single “First Particular person Shooter.” The disses weren’t practically as violating as when Pac criticized Prodigy’s well being on “Hit Em Up,” or when Troy Ave clowned a deceased Capital Steez for taking his personal life on “Bada**.” Kendrick’s verse was extra a name to motion for Cole and the 6 God, demanding the trio battle it out within the identify of hip-hop to easily see who’d win.
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Was Kendrick and Cole’s Beef a Sham?
This implies, proper off the bat relating to rap’s historical past of beefs, this one was already off to a reasonably relaxed begin. The East Coast and West Coast rivalry translated into real-world violence that included the demise of The Infamous B.I.G. and Tupac Shakur. Nas and Jay-Z dropped quite a few insults aimed toward one another, together with diss tracks. Most notably Nas’s “Ether” questioned the legitimacy of Hov’s drug kingpin persona. Then there was Ice Dice’s “No Vaseline,” directed at his former N.W.A bandmates. The observe is usually cited as a diss that went too far, the place Dice denounced N.W.A utilizing racial and anti-Semitic slurs, and stated they had been being sexually assaulted by White businessmen.
Most of those examples had been a step too far, and folks had been excited by the prospect of a pure rap beef between three of the best rappers in a technology. Kendrick’s points with Cole and Drake reinvigorated curiosity in hip-hop after a subpar 2023 and the embrace of rap’s extra aggressive features quite than industrial felt nostalgic. It was laborious to not be upset by Cole (briefly) derailing that concept.
But, it could have all been a sham. Upon additional digging, Cole’s habits is eerily much like a warning Kendrick made on his 2017 track “The Coronary heart Half 4.”
“I am going to Large Pun ya punk a**, you a scared little b***h/Tiptoein’ round my identify, n***a, ya lame/And after I get at you, homie, do not you simply inform me you was simply playin’/Oh I used to be simply playin’ with you Okay-Dot, c’mon/You already know a n***a rock with you, bro/Shut the f**ok up, you sound just like the final n***a I do know/Would possibly find yourself just like the final n***a I do know/Oh, you do not wanna conflict? N***a, I do know,” Kendrick rapped.
Cole has beforehand proven an inclination for throwing passive-aggressive shade and backing off when he is held accountable for his phrases. He did it with Wale and Ye on “False Prophets,” he did it with Lil Pump on “1985,” and notably did it with Noname on “Snow on Tha Bluff.” The latter was the one time Cole’s subliminal shade backfired, as Noname responded to Cole’s snub with “Tune 33,” which she additionally later apologized for. A younger Black activist named Oluwatoyin Salau had additionally simply been raped and murdered on the time of the spat, making Cole’s timing for critiquing a Black lady’s “tone” particularly obnoxious.
J. Cole additionally made his apology to Kendrick on April 7, which ties in with one other lyric from “The Coronary heart Half 4.”
“You already know what time it’s, ante up, that is in ceaselessly,” Kendrick rapped. “Y’all obtained ’til April the seventh to get y’all s**t collectively.”
So do these revelations imply the meat was a farse or only a weird coincidence? Clearly, it is unclear, however the notion that even rap’s rawest moments have change into this coordinated is deeply unsettling, to say the least.
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