Sasha M is a dance-pop sensation from Singapore, who’s garnered fairly the thrill round her music, particularly her newest single, “How To Spot A Narcissist,” seamlessly mixing the introspective fringe of digital music with the infectious rhythms of pop. This observe epitomizes the essence of up to date electro-pop, marked by its vocal depth and a fascinating sonic palette that instructions consideration.
Sasha M’s musical journey unfolds as a story of self-discovery and inventive authenticity. Collaborating with trade luminaries comparable to Eddie Wohl and Seth Munson, she has refined her artwork, creating music with a worldwide resonance. Her collaboration with Hasso on the one “Loaded” secured a prime place on Spotify Germany’s Viral 50 chart, underscoring her wide-ranging worldwide attraction.
We had the chance to talk together with her in regards to the single and her profession so far. Test it out under!
How has your journey from the vocal trio SASS to a solo artist influenced the evolution of your music fashion, notably in your newest single “How To Spot A Narcissist”?
Our lady group was all about empowerment – sturdy feminine characters who don’t take nonsense from anyone. A lot of my present work retains these values. Having lived in a number of poisonous environments, I firmly consider that you simply shouldn’t be mistreated in any side of your life – be it by your boss, your financial institution, or your boyfriend.
Are you able to share your expertise working with trade specialists like Eddie Wohl and Seth Munson, and the way these collaborations have formed your music?
It’s been an honor to get to work with, and study from, trade specialists. As somebody from Singapore with no prior connections to the music trade within the US, I’m very lucky for each alternative. Working with them confirmed me what skilled high quality work seems to be like and appears like. It gave me the requirements I now uphold in my work transferring ahead.
“Loaded,” in collaboration with Hasso, achieved important success on Spotify Germany’s Viral 50 chart. To what do you attribute the worldwide attraction of your music?
I write about common themes – “Loaded” particularly describes a second in a poisonous relationship the place the persona has been gaslighted and is taking the blame for the sorry state of their relationship. Gaslighting is a type of psychological manipulation the place the abuser makes an attempt to sow self-doubt and confusion of their sufferer’s thoughts. It occurs when the abuser doesn’t take accountability for his or her actions, and it’s a giant downside for companions who’re empathetic. I consider that is sadly a quite common incidence that many individuals, no matter location, can relate to.
Your music blends digital and pop parts. How do you stability these genres to create a singular sound, as evident in “How To Spot A Narcissist”?
I decide my collaborators properly. Once I began scripting this music, I already had an concept of the way it ought to sound – a bit darker than my traditional music, however nonetheless upbeat and pop. Riccardo, who produced the observe, has labored with me since 2018 and is aware of me very properly musically. I gave him my concept and he knocked the beat out of the park. Enjoyable reality, I really wrote the bassline on the refrain! My different co-writer on the observe, Lauren, is a grasp at darkish, moody songs. She got here up with the vocal hook within the refrain, which is essentially the most EDM a part of the music. She additionally has vocals on this observe, lending the pre-chorus a barely sinister vibe.
What’s your inventive course of for writing and producing music?
I write lyrics and melody, so normally when an concept comes, it’s both melodic or lyrical. I document my concepts as voice notes on my telephone, and those with essentially the most potential, I convey to collaborators whom I keep in mind that might match the imaginative and prescient of that specific music. I like having the ability to faucet into different inventive skills’ potential as a result of they at all times convey one thing to the desk that I can’t alone. I consider you find yourself with a greater product while you collaborate.
Having carried out in various settings, from Common Studios Singapore to the Extremely Music Pageant, how do you adapt your efficiency fashion to completely different venues and audiences?
I actually get pleasure from performing to massive crowds with 1000’s of individuals. I’ve not been ready to try this with my authentic music but, however I’ll sometime. As a performer in another person’s present, you must ship what the present wants. I attempt to totally perceive the necessities and targets of every present I do, so I can carry out to one of the best of my capacity. On the finish of the day, the viewers’s expertise is all the pieces.
You’re identified to your dedication to social causes. How do you combine this ardour into your music and inventive expression?
Thanks. I hope to at all times make a social affect with my work. As you’ll be able to inform, my songs revolve round psychological well being themes. Many are darkish, however “Beneath The Floor” is a extra uplifting one. I hope the songs supply consolation and help to others who’re additionally dwelling by means of poisonous environments. Individually, I even have the respect of my music “Associates” being carried out by differently-abled skills from the Inclusive Arts Motion; we made a music video, and so they nonetheless carry out that music dwell at reveals.
In an trade typically pushed by traits, how do you keep your inventive integrity and private fashion in your music?
I do my greatest to stay genuine and solely decide traits that resonate strongly with me. There’s been a Russian sugar child comedy shtick trending on social media that I discover hilarious and oddly empowering. I leaned closely on that whereas I used to be going by means of a tough time and made a comedy collection of Instagram reels referred to as #FindRichHusband. It’s introduced pleasure to my followers, and other people typically ask me when my subsequent reel is.
What are your future aspirations within the music trade, and are there any new initiatives or collaborations we are able to look ahead to?
I need to construct an viewers of people that really help and consider in me – no “pretend buddies.” My greatest supporters pledge to me on Patreon, and in return, I give them a front-row seat into my music journey. I’m within the midst of releasing new music off my first EP, so look out for that! All sneak peeks might be on Patreon; observe me there to get updates in your inbox. https://www.patreon.com/sasashamusic