Elefant Traks, the award-winning unbiased Australian label and artist administration firm, is asking time.
Established by Kenny Sabir and a bunch of multicultural buddies again in 1998, Elefant Traks is the “champion of the underdogs,” solid out of “activism” and a DIY mentality, explains Tim Levinson (aka Urthboy), managing director and artist supervisor on the Sydney hip-hop specialist.
Because the music agency hit its straps, so too did its roster which has included Australian Music Prize 2013 winners Hermitude, L-Contemporary The Lion, The Herd, Joelistics, Horrorshow and others.
The unbiased music neighborhood took discover, asserting Elefant Traks as greatest unbiased label on the 2012 AIR Awards.
“Simply as we rejoice 26 years of unbiased music, we’re additionally formally calling it a day,” feedback Levinson, who has led the enterprise since 2002, taking the helm together with members of the Herd together with Kaho Cheung, Richard Tamplenizza and Dale Harrison.
“It’s unhappy but it surely’s additionally a trigger for celebration as we glance again on all of the accomplishments of our artists,” Levinson continues. “So many friendships had been made and relationships developed and songs had been written. So many cultural tales had been advised.”
Elefant Traks’ ethos was then as it’s now: its artists and workforce “didn’t wish to cling round or watch for any company to offer us permission, to do the issues that we love on our personal phrases,” he explains.
Right now, “the challenges that face artists and the companies that revolve round them are better than ever earlier than,” he explains. However whereas the “adversities that face artists might sound insurmountable, the longer term can be written by those that innovate and provide you with new concepts in a lot the identical manner that Elefant Traks did again in 1998.”
Workers on the indie music enterprise embrace Dale Harrison (manufacturing supervisor), Jannah Beth (A&R, challenge supervisor), Carolina De La Piedra (A&R, artist supervisor) and Sofia Nicotra (communications coordinator).
Earlier than the doorways shut someday later in 2024, Elefant Traks will host a spherical of finale events, particulars of which can be introduced shortly.
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