Cardi B has a 2024 Tremendous Bowl business airing on CBS, however you’ll need to look on YouTube or social media for the payoff of the NYX Skilled Make-up “Lips Solely” advert’s second half.
A 30-second spot was authorized disapproved by league representatives for broadcast through the Tremendous Bowl, the model says, however the full one-minute business was not. Billboard reached out to CBS, which is exhibiting the sport, for remark.
The 30-second Cardi B x NYX business has the rapper promoting the model’s “Duck Face” lip product, which she says will ship “greater” and “plumper” outcomes.
An uncut model of the NYX business starring Cardi was launched on the web forward of the large sport, accumulating greater than two million views on YouTube at press time.
The 60-second model, which isn’t being proven on TV through the Tremendous Bowl, reveals the instant male response to the product after they’ve apparently confused the phrase “duck” with one other four-letter phrase that begins with a “d” and ends with a “ck” — and have regrettably made some unhealthy choices about the way to use the plumping product. Chaos ensues.
“They put it the place?” Cardi asks because the hashtag #ForLipsOnly comes up on the display.
The abbreviated model of the “Lips Solely” business being broadcast through the Kansas Metropolis Chiefs vs. San Francisco 49ers sport will present “a QR code directing viewers to look at the unedited, 60-second model that’s presently being shared throughout NYX Skilled Make-up’s YouTube and social channels,” reps for NYX wrote in a press launch.
“Within the phrases of Cardi B, ‘That’s suspicious… that’s bizarre,’” NYX stated.
Cardi shared a preview of the business on her Instagram account on Saturday. “For Lips Solely,” she captioned the clip, including a kiss-and-wink emoji to her message.
In a chat with The Hollywood Reporter, who was on set when the rapper filmed the advert, Cardi stated she liked that the concept behind the business poked enjoyable at males.
Watch the uncut Cardi B x NYX Cosmetics business under.
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