The Tremendous Bowl is at all times an enormous evening for music. Not solely does the halftime present routinely internet insane rankings (it will get extra eyeballs than any awards present), however with every passing 12 months, Tremendous Bowl commercials — that are basically as large of an evening for advertisers because the Oscars are for film studios — appear to tug in an increasing number of musical superstars. At this level, loads of folks with no real interest in the NFL tune in simply to remain abreast of the commercials that present fodder for the subsequent day’s popular culture dialog.
The star-studded commercials throughout Tremendous Bowl 2024 noticed(who delivered a knockout set that includes Alicia Keys, H.E.R., Lil Jon, Ludacris, will.i.am and Jermaine Dupri) cameo in not one however two Tremendous Bowl adverts; Cardi B giving duck face; Jennifer Lopez rolling her eyes at husband Ben Affleck; and Beyoncé unveiling . And that was all earlier than the third quarter wrapped.
Past that, the viewers at Las Vegas’ Allegiant Stadium at Tremendous Bowl LVIII on Sunday (Feb. 11) featured an, too. Not solely was Taylor Swift — who’s relationship Chiefs tight finish Travis Kelce, as anybody who has spent a couple of second on-line or watching TV within the final two months is aware of – current, however so was Ice Spice, Girl Gaga, Jay-Z and Beyoncé, Blake Shelton and Gwen Stefani and Put up Malone, who sang “America the Stunning” earlier than the large kickoff.
From Ice Spice to Beyoncé to Cardi B to Usher, the 2024 Tremendous Bowl commercials boasted a ton of musical expertise – and these had been our favorites.
Ice Spice for Starry
Why munch when you would sip? Ice Spice hits the membership to maneuver on from her lemon-lime ex and flirt with the cartoon lemon and lime of Starry (Starry being Pepsi’s newest soda, which fills the void left by the discontinued Sierra Mist). “I simply want one thing refreshing — extra crisp! I’m with Starry now,” Spice tells her weepy ex whereas getting smooched by the toon fruits. Ice chilly, certainly.
Put up Malone for Bud Mild
As Steppenwolf’s “Magic Carpet Trip” blares, the Bud Mild Genie doles out needs for beer-sipping followers. Want fulfillments embody: Peyton Manning and Put up Malone, with the latter star making a party-foul want of his personal and conjuring up a pool party-crashing T. rex..
Lil Wayne for Properties.com
Properties.com made its public launch in the course of the Tremendous Bowl, following within the footsteps of Flats.com (each are owned by CoStar Group). Flats.com spokesperson Jeff Goldblum made a cameo within the Dan Levy and Heidi Gardner-steered advert, which includes a temporary however memorable visitor spot from Lil Wayne, who pops up in a classroom to ask a bunch of center schoolers, “Who needs to see what 100 Gs seems to be like?” Who doesn’t?.
Jennifer Hudson and Widespread for T-Cell
Widespread and Jennifer Hudson – whose real-life relationship was confirmed earlier this 12 months – appeared in a T-Cell “auditions” business alongside a guitar-slinging Laura Dern and Bradley Cooper, who introduced alongside his mom, Gloria. Of these 4, three have gained Oscars (Cooper is the one one who hasn’t gained one but). In a while within the broadcast, Jason Momoa and a mini Scrubs reunion of Zach Braff and Donald Faison scored some laughs with one other T-Cell advert that reworked Irene Cara’s basic “Flashdance… What a Feeling.”.
Cardi B for NYX
Cardi B appeared in a NYX business concerning the cosmetics firm’s new lip plumper and its “Duck Face” marketing campaign, which made it clear that this product is solely supposed to make lips greater, regardless of what any determined younger man might imagine. Sadly, the total (superb) business wasn’t broadcast on CBS – a QR code popped up onscreen after the primary half of the business, which directed viewers to the extra suggestive, full advert on-line..
Creed for Paramount+
Star Trek: The Subsequent Technology’s Captain Picard may be famend as one of the ethically minded figures in sci-fi, however in Paramount+’s Tremendous Bowl advert, Patrick Stewart has no downside kicking a (cartoon) little one’s football-shaped head (Arnold of Hey Arnold!, naturally) at a mountain. Soundtracking Sir Patrick’s questionable kickoff was Creed, ripping via their basic single “Increased.” An enterprising musical synch, for certain.
Usher for BMW
In a BMW advert, Christopher Walken endures a litany of individuals – baristas, waiters, canine walkers — doing Christopher Walken impressions to his face (presumably one thing the person has needed to endure IRL). On the finish of the advert, Usher inserts himself into the dialog when somebody utters the phrase “yeah.” “Don’t you bought someplace to be?” Walken asks, to which the halftime star exclaims, “Yeah!”.
Usher, Jelly Roll & Victoria Beckham for Uber Eats
Uber Eats’ Tremendous Bowl advert featured greater than its fair proportion of superstars pretending they’d forgotten integral components of their lives. In a Associates mini-reunion, Jennifer Aniston acts as if she will be able to’t fairly recall working with David Schwimmer; Victoria and David Beckham wrestle to recollect the title of her lady group (“Paprika Ladies?”); Jelly Roll sees his face tattoos in a mirror and exclaims “did somebody doodle on my face?!”; and Usher acts as if he can’t keep in mind ever taking part in the Tremendous Bowl.
Jennifer Lopez for Dunkin’
After Jennifer Lopez crashed Ben Affleck’s 2023 Tremendous Bowl advert, Baffleck returned the favor in a 2024 Dunkin’ Recreation Day advert. The actor-director busts in on J.Lo’s studio session and declares, “Right here comes the Boston bloodbath! The Dun-Kings!” With him are longtime pal Matt Damon and fellow Boston boy Tom Brady, and shocker, they fail to impress as a vocal group (proving Jack Harlow’s phrases of warning to be right). It was a well-acted spot from three longtime film stars demonstrating tips on how to squeeze essentially the most comedic potential out of each second on display.
Beyoncé for Verizon
Usher was the halftime present star and Taylor Swift was the in-audience scene-stealer, however Beyoncé gave us the perfect Tremendous Bowl 2024 business. In a Verizon advert alongside Tony Hale (aka Buster Bluth from Arrested Growth and Gary Walsh from Veep), Bey works on breaking Verizon’s 5G community, trotting out a Barbie parody (Bar-Bey), her model of AI (BeyoncAI) and asserting a presidential run of types (Beyoncé of america aka BOTUS). It was a humorous, charming advert that confirmed off the Queen’s comedic chops – and even higher, teed up the largethat new music was right here and “Act II” is coming March 29. Now THAT’S the way you steal the Tremendous Bowl highlight with out breaking a sweat. .