Amazon Music has added integration of artist merchandise within its mobile app.
The offering combines the shopping convenience that made Amazon an online commerce behemoth with a new way for artists to engage with and monetize their audience.
Artist merch will now appear in the Amazon Music app on participating artists’ pages, side-by-side with their songs, albums, live streams, and music videos, a majority of which is available with Prime shipping.
Launch artists include Billie Eilish, Jack Harlow, King Princess, Lady Gaga, and Gucci Mane.
To coincide with the launch, Amazon Music is debuting exclusive merchandise collections including a new line of apparel developed by Selena Gomez to celebrate her upcoming Spanish-language EP, REVELACIÓN, and an exclusive collection from Weezer.
There is also exclusive new merch from Gwen Stefani, Metallica, Queen Naija, Pentatonix, and Florida Georgia Line, and Queen. Wale has made Amazon Music the exclusive online retail partner for his merchandise collection.
“Fashion is an inseparable part of music and culture, and with the addition of merchandise to the Amazon Music app, we’re making it easier for artists to connect with their fans through our app,” said Sean McMullan, Amazon Music’s Director of Artist Product and Services. “It’s long been Amazon Music’s mission to strengthen the connection between artists and fans, and today’s launch furthers that goal by uniting streaming audio, music videos, live streams, podcasts, and now merch under one roof for the first time.”
