YG is a confirmed hip-hop expertise. He is been making acclaimed albums for a decade, and he is been featured on a number of hit singles. Sadly, the rapper’s pedigree didn’t translate to success for his new tape, Simply Re’d Up 3. The (seemingly anticipated) third installment in his collection solely offered 8K in its first week. A large downturn from his final album, I Received Points, which moved 13,800 models in 2022. Followers have been fairly stunned by the downturn. A story rapidly developed although, and it needed to do with YG’s West Coast brother, Kendrick Lamar.
The social media consensus was that Kendrick Lamar ought to have used his appreciable success to assist promote YG’s album. YG supposed Dot all through the Drake battle. He was one of many artists who was on the Pop Out present. He additionally distanced himself from Drake, regardless of working with the Toronto rapper on two of his largest singles. “Why did not Kendrick tweet or submit YG’s album,” one Twitter consumer questioned. “No one discover this bizarre??” Others took a extra hostile method, and claimed that Lamar used his West Coast friends when it was handy, however failed to assist them out in return.
Followers Suppose Okay. Dot Ought to Have Promoted YG’s Album
“The Pop Out present did nothing for all these artists that danced on that stage,” wrote one irate consumer. “All of them obtained used for private acquire by Kendrick and nothing extra. Kendrick couldn’t even give them options or submit their albums. ‘West Coast united’ however did nothing for any of them after. Clown present.” YG is not the primary artist who has suffered low album gross sales after linking up with Dot. DJ Mustard scored his first ever primary single when he produced Kendrick Lamar’s “Not Like Us.” Mustard bashed Drake within the media and fortunately appeared alongside Lamar within the music video. When it got here time for the producer to drop his new album, although, it underperformed. Religion of a Mustard Seed solely offered 18K in its first week.
As soon as once more, followers have been puzzled by Kendrick Lamar’s lack of involvement. The rapper did not contribute a verse to the album, nor did he hassle selling it on social media. It clearly is not Lamar’s job to do any of this stuff, however critics are starting to piece collectively a story wherein the Compton rapper has the alternative of the Drake stimulus package deal. In different phrases, a Kendrick Lamar co-sign won’t assist album gross sales. Mustard crashed out on Twitter after his album numbers have been launched. He nonetheless managed to promote 10K greater than poor YG, although.
About The Writer
Elias is a music author at HotNewHipHop. He joined the location in 2024, and covers a variety of subjects, together with popular culture, movie, sports activities, and naturally, hip-hop. You will discover him publishing work for HNHH from Monday to Friday, particularly in terms of the protection of latest albums and singles. His favourite artists are Andre 3000, MF Doom, pre-808s Kanye West and Tyler, The Creator. He loves L.A. hip-hop however not L.A. sports activities groups. The primary album he ever purchased was Huge Willie Fashion by Will Smith, which he maintains remains to be a fairly good hear.
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