Rihanna is the brand new queen of Dior.
On Sunday (Sept. 1), the 36-year-old singer and entrepreneur was unveiled because the face of J’Adore Perfume by Dior in a blinding brief movie directed by Steven Klein. She replaces longtime spokeswoman Charlize Theron.
“Highly effective, dazzling, and provoking, Rihanna embodies the triumphant and free-spirited femininity of J’adore by the lens of Steven Klein,” Dior’s YouTube caption reads. “J’adore and Rihanna, a brand new golden dream begins.”
Set to the tune of RiRi’s 2016 hit “Love on the Mind,” the minute-long visible finds the famous person gracing the halls of the Palace of Versailles in France and donning a stunning sparkly golden robe earlier than seemingly strolling on water in heels.
“Your desires, make them actual,” Rihanna says into the digital camera on the finish of the brief movie.
Rihanna, who was introduced because the face of J’Adore earlier this summer time, has an extended relationship with Dior. Aside from being noticed at a number of of the model’s style exhibits, most lately throughout Paris Style Week earlier this yr and through her first being pregnant, she grew to become Dior’s first Black ambassador in 2015.
“For over twenty years, the perfume has been a superb and devoted companion for girls the world over, the fragrance of a powerful, liberated and impartial lady, resonating completely with Rihanna’s private story,” LVMH, proprietor of Dior, stated in a assertion on the time.
“This scent, that I’ve identified and liked for thus lengthy, means a lot to ladies,” Rihanna stated in the identical press launch. “It’s greater than a fragrance, it’s a companion and a reference. I’m particularly touched to affix this journey and to contribute to it by my world, my story, my roots, in addition to my creativity and my very own femininity.”
Dior’s marque ladies’s perfume balances floral with fruity that includes aromatic notes of ylang-ylang, Turkish Damascus rose, jasmine grandiflorum and Indian jasmine sambac.
Watch Rihanna’s J’Adore marketing campaign movie on Instagram under.
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