Before Anitta released her album Versions of Me last April, she already had four albums in her catalog. But as the title insists, Versions of Me is the project that showed Anitta has many layers to her success — and now, she has a GRAMMY nomination to show for it.
The Brazilian star is nominated for Best New Artist at the 2023 GRAMMYs, which may feel like a long time coming for those who have been a fan since Anitta’s self-titled debut album arrived in 2013. After becoming a household name in her native Brazil, and then in Latin America, she finally cracked the U.S. last year with the worldwide hit “Envolver.” Ten years in, Anitta almost feels reborn.
“In Brazil I got the recognition before, but internationally, it’s amazing because I’ve just started a brand new career,” she tells GRAMMY.com. “I feel really special. I feel like things are happening really fast and I’m really happy about it.”
With Versions of Me, Anitta explored and embraced her cross-cultural appeal, even singing in Portuguese, Spanish and English across its 15 tracks. The album opens with “Envolver,” which blends reggaeton music with an electronic allure; later, she put a trap music twist on the Brazilian bossa nova classic “The Girl From Ipanema” in “Girl From Rio,” a tribute to her hometown of Rio de Janeiro.
Those personal details helped Versions of Me resonate with a global audience, and they were amplified by Anitta’s unabashed ability to push pop music to new places. She embedded elements of funk carioca (Brazilian funk music from the favelas of Rio De Janeiro where she grew up) into genre-bending collaborations alongside stars like Cardi B, Khalid, and Saweetie.
Anitta has also become widely acclaimed for her show-stopping performances, from Coachella to the Latin GRAMMY Awards to the viral “Envolver” dance challenge on TikTok. Her charming transparency with her fans helps uplift women, her country of Brazil, and the LGBTQIA+ community (she publicly identified as bisexual in 2018) — in turn helping Anitta become one of Latin pop’s most refreshing and boldest artists in recent memory.
Ahead of the 2023 GRAMMYs, Anitta spoke with GRAMMY.com about her first GRAMMY nomination, the viral success of “Envolver,” and what’s next.
How do you feel about being nominated for Best New Artist?
I feel really special. First of all for the nomination, to be part of the GRAMMYs. That makes me feel like I’m doing a good job. I’m on the right path. But also, I felt really special that I was nominated for the Best New Artist category. I feel happy that people understand that for me it’s a whole new world.
Even though I have more than 10 years of a career in Brazil, for me, in these other markets, like singing in English and Spanish, it’s brand new stuff. I am a new artist in these other markets. I feel really happy that people can understand that and see it like I do.
You’re also representing Portuguese and Spanish music in the Best New Artist category. What does it mean to you to be able to represent those languages within the category?
I feel like it’s really important. My country feels very special about it. They’ve never seen something like that. Last time they saw something like that was like 57 years ago <a href=”when” target=”_self”>https://www.grammy.com/artists/astrud-gilberto/16737″>when Brazilian artists [Astrud Gilberto and Antônio Carlos Jobim were nominated for Best New Artist], so they’re really happy for me to be part of this. To be representing so much for my country, I’m really glad that I can do that.
Your song “Girl From Rio” interpolates one of Jobim and Gilberto’s classic songs.
“The Girl From Ipanema”! It’s crazy, it’s like a cycle. It’s amazing!
In your album Versions of Me, you sing in English, Spanish, and Portuguese. Why did you decide to record music in those three languages?
Portuguese is my first language, obviously. And then I started to learn English when I was still a kid. I started to learn Spanish after I went to Spain for the first time because one of my songs in Portuguese, “Show Das Poderosas,” was playing in Madrid. So I went to Spain to sing for a radio show, and I didn’t understand anything that people were telling me, so I decided to start learning Spanish, and I loved it. And I started singing [in that language].
I think it’s just part of my personality to enjoy learning languages. When I was a kid, I also learned Italian, so I have songs in Italian. I really enjoy it.
The album cover art features different versions of yourself throughout your career. Why did you decide to bring together those images from your past and present?
I think controversy is good when people talk about a subject, and they can see it’s accurate and real, and they can get to know you a little better. I think it’s a little fun.
I like being open about the [plastic surgery] procedures I’ve done. Being open about all the things in my life. I don’t like to fake or hide situations. I feel like I would feel stuck in some kind of prison. I feel better if people just get to know me from a 360 point of view.
In the album, you explore genres like pop, R&B, trap, and reggaeton music. What was experience like to work with those different genres?
I wanted to show different types of music that I like singing. Like different versions of myself. I’m fascinated by people’s music — the different countries and cultures. I love traveling and getting to know the way people consume music, the way people create music. It’s really special when I can travel and get to know a new culture, and sing, and get that feeling running through my blood.
I love playing with the biggest amount of places and rhythms, and everything that I can, because I think that’s what it is about, when you can create music that’s more than just something fun to listen to. If you can bring cultures and bring people together, I think it’s even more of a special thing.
How did the song “Envolver” come together?
The [COVID-19 pandemic] quarantine was over, but still the gates were closed to Brazil from America. To go to America, you had to quarantine for 15 days somewhere. I was in Punta Cana waiting for these 15 days to pass, and I decided to bring some friends of mine — artists to write songs with. It was Phantom and Lenny Tavárez. We started writing, [and when] we got to “Envolver,” it was really special. We wrote it so fast. It was insane. It was amazing.
What was the inspiration behind that song?
We wanted to talk about a woman that is always in control and not the opposite. In songs, we always see guys talking like that to women, and I wanted to bring exactly the opposite — when a woman is in power.
Did you think that “Envolver” would become the massive hit that it was?
We did think that — but we also think that about so many songs, so it’s like, we never know. It was insanely big. I think it wouldn’t have been that big if I didn’t have the support of the foundation of my country, and also if I [hadn’t] done so much work in the Latin community. It got big because we were already doing a lot of stuff.
You’ve become known for your electric live performances. How important is it to express your music through dancing as well?
Even more right now, with TikTok and things like that, I think people are so engaged to dancing. They want to feel involved somewhere, so that’s one way of how people are getting into music right now. Getting involved with the artists in some way more than just the music. I think dance is a very good way of doing that.
You incorporate elements of Brazilian funk music throughout Versions of Me. How important was it for you to bring that genre into some of the songs?
I put in a little bit. Not as much as I wanted to. I think in the next albums I will do more. I’m trying to introduce a little bit of [Brazilian] funk to the worldwide audience, and then I will [release] something really cultural that I really believe in.
Since I started traveling around the world, I’m fascinated about showing people where I come from, my origins. I think funk is my origin. It’s so different, and it has the power to be the next big thing, so I feel really special about it. I feel like people are starting to get into funk and making more Brazilian funk music, and I really love that I’m part of this change.
You announced that your next album will be a Brazilian funk album. How is that coming along?
I’m still waiting. I’m working on the album. I have most of the songs kind of ready. I’m still adjusting some things and the features on it. But I’m going to wait for the best time to release it. I’m not going to do it in a rush.
I’m going to put effort behind it because this is the thing I always dreamed about doing. I always dreamed about having an album where I can truly feel my culture and what I really love about funk and Brazilian music. I think I’m going to wait for everything to be completely perfect for me to release it.
Throughout your career, you’ve proudly represented the LGBTQIA+ community, collaborating with artists like Brazilian drag pop stars Pabllo Vittar and Gloria Groove and being open about your own sexuality. How do you feel to be helping raise that representation and visibility?
I think it’s amazing the more we can [do that], because it’s still very hard for the LGBTQIA+ community to show up and to get a space to talk and be open without prejudice. The more that we can open room for artists who are openly gay, or trans, or drag queens — I think the scene needs more representation, more artists. The more I can do to bring people to me, or bring visibility to new artists like that, I will do it. It’s really important.
Coming off of such a huge year in 2022, what can fans expect from you this year?
I’m going to rest a little bit. I thought I was going to do that last year, but with everything that happened with “Envolver,” I ended up not resting the way I wanted to, so for sure this year, I’m going to take more time for myself.
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