Staying contemporary is what Latto‘s all about, so she discovered herself in acquainted territory on a latest journey to La Romana, Dominican Republic to go to the Backwoods cigar manufacturing facility. The Atlanta rapper, type icon and “Queen of the Souf” witnessed firsthand how a lot care goes into sustaining the high quality and freshness in each pack of Backwoods.
Hip-hop’s affinity for “Woods”—the identify given by many rappers to seek advice from Backwoods—is clear all through the business, each out and in of the general public eye. The model goes manner again to 1973, however has been synonymous with hip-hop for the reason that Golden Period of the mid-Nineties. From The Infamous B.I.G., Migos, to GloRilla, Drake and extra, loads of hip-hop artists have talked about the model of their lyrics.
“Why do the rap business love Backwoods?” Latto shares. “We gon’ rap about it, we gon’ have it in our movies, you gon’ see it within the studio. Backwoods in all places.”
Through the manufacturing facility tour, the 25-year-old MC acquired an inside have a look at the steps within the firm’s curation and packaging operation. Third-generation tobacconist and Backwoods aficionado Anu Amen-Ra, who additionally goes by “The Sartorial Tobacconist,” is a cigar professional who took Latto by means of the totally different steps in crafting a Backwoods cigar by exhibiting off the leaf choice and high quality management course of, which Latto likens to creating and selecting hit data.
“The correlation to the music is magnificence within the course of of making greatness,” she says.
Backwoods is synonymous with hip-hop. After visiting the place the place the magic occurs, Large Latto sees why.
“It was tremendous dope to see the method,” she says of going contained in the Backwoods cigar manufacturing facility. “It is so pure and contemporary, like filtering by means of the dangerous items and simply making the product contemporary as attainable is much like my course of of creating music. Solely placing out one of the best product, you are feeling me.”
Watch Latto expertise the standard and freshness that goes into each Backwoods cigar beneath.
Watch Latto Hit Up the Dominican Republic for an Unique Backwoods Manufacturing facility Tour
This editorial commercial is offered by Backwoods.
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