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SirDavis is increasing into retail forward of its launch on Sept. 4. Final week, Beyoncé unveiled her whisky model named after her nice grandfather, Davis Houge.
The award-winning whisky, a collaboration between Beyoncé and Moët Hennessy, provides notes of tangy Seville oranges with gentle “sun-kissed raisins” and “scorching spices” of clove, cinnamon and ginger alongside notes of Demerara sugar and toffee. The bottle boasts a novel design paying homage to Queen Bey’s Texas roots, whereas the spelling of “whisky” is a nod to the Scottish and Japanese stylization of the phrase.
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Beyoncé mom, Tina Knowles, celebrated the launch with an Instagram submit explaining the singer’s roots in spirits. With its headquarters in Bey’s hometown of Houston, SirDavis is Moët Hennessy’s first spirits model to be totally developed within the U.S.
“It’s been within the making for years,” she defined. “I’m not a lot of a drinker however this whiskey is the smoothest most scrumptious whiskey I’ve ever tasted! Beyoncé comes from a line of whiskey drinkers and whiskey makers!!! Her Nice Grandaddy was a moonshine man. He insisted that everybody addressed him as Sir.. sure Davis Houge was her daddy’s grandpa.”
In response to the outline, SirDavis provides a “wealthy & buttery toffee” taste blended with spices, citrusy high notes, hints of honey and a “lingering end harking back to plump sultanas and ripe cherries.”
Beyoncé teamed with grasp distillers to create the liquor, which has earned a number of accolades together with a greatest in school honor from the 2023 Spirits Worldwide Status Awards. SirDavis additionally earned excessive marks from the 2023 Final Spirits Problem and 2023 New York Worldwide Spirits Competitors.
“I’ve at all times been drawn to the ability and confidence I really feel when ingesting high quality whisky and wished to ask extra individuals to expertise that feeling,” Beyoncé mentioned in an announcement final week. “Once I found that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a means for me to pay homage to him, uniting us by way of a brand new shared legacy. In partnering with Moët Hennessy, we’ve got crafted a scrumptious American whisky that respects custom but additionally empowers individuals to expertise one thing new and distinctive within the class. You possibly can style it higher than I may ever inform you — welcome, SirDavis.”
SirDavis is up for pre-order at ReserveBar and SirDavis.com and will probably be launched on Sept. 4.
The liquor model will probably be obtainable in retailers throughout the U.S., London, Paris and Tokyo and in choose airports together with Los Angeles Worldwide Airport, San Francisco Worldwide Airport and John F. Kennedy Airport.
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