Always at the forefront of pop culture, Apple is now celebrating the success of Canadian music, its creators and its influence. The latest Behind the Mac “Made in Canada” campaign uses images, video and audio to spotlight some of Canada’s most inspiring and influential creators in the industry including, Justin Bieber, Daniel Caesar, Charlotte Cardin, Kaytranada, Shawn Mendes, Jessie Reyez, Win Butler (of Arcade Fire), High Klassified, Orville Peck, director and actor Karena Evans, A-Trak, The Halluci Nation, Haviah Mighty and Grammy-winning creative director Willo Perron.
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The campaign shows how artists from across Canada are moving music culture worldwide with Mac. With the breakthrough M1 chip, Macs are now faster and more powerful than ever before, proving that no matter where you are, if you have an idea or a vision, Mac helps you unleash it.