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The holiday shopping season is in full swing, and Amazon Black Friday 2021 deals are finally here. Whether you’re looking for the perfect Christmas gifts, some top-rated tech or something for your kitchen to make holiday cooking less stressful, the online shopping giant has some of the best Black Friday 2021 deals you can find online. Whatever you need this holiday season, Amazon has you covered.
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Below, you’ll find Amazon Black Friday 2021 deals on an Amazon Music Unlimited and Showtime subscription, our favorite mattress and Bose earbuds, all of which have been vetted by our team of deals experts to make sure they’re “best of web” prices. Meanwhile, you can check off even more things on your holiday shopping list and save big with markdowns on must-have products during Best Buy and Walmart’s early Black Friday sales.
►Amazon Black Friday 2021: Amazon Black Friday 2021 sale to start on Thanksgiving with ‘more deals than ever before’
If you’re not already an Amazon Prime subscriber, you can sign up for a 30-day membership for free to gain early access to plenty of Amazon Black Friday deals. An Amazon Prime subscription gets you free two-day shipping, plus tons of other benefits, for $12.99 a month ($6.49 for students and $5.99 for those receiving qualifying government assistance).
The 5 best Amazon Black Friday 2021 deals you can get today
1. Save $53: A three-month subscription to Amazon Music Unlimited and Showtime
Ready to start streaming holiday movies and listening to Christmas songs? Right now new subscribers of Amazon Music Unlimited and Showtime can snag a three-month subscription to both services for just $2.97—or 99 cents a month. That means eligible shoppers can gain access to more than 75 million songs and watch ad-free movies and shows all while saving $53.97 during the three-month span. Following the promotion period, the Amazon Music Unlimited subscription will ring up at $9.99 a month (or $7.99 for Prime members), while Showtime will cost $10.99 monthly.
Get Three Months of Amazon Music Unlimited and Showtime for $2.97 (Save $53.97)
2. Save up to $259: Our favorite mattress
With the hectic holiday season upon us, you might need some extra rest before Black Friday. If you’re looking to unwind, you can save as much as 20% on Tuft & Needle mattresses and sleep accessories right now at Amazon. For instance, you can take home the Tuft & Needle Original mattress, our favorite mattress in a box, for just $635.75 for the queen size, a whopping $259.25 markdown when you click the on-page coupon. We found this foam mattress to be comfortable and supportive—a perfect pick for all sleep positions.
Save up to 20% on Tuft & Needle Mattresses and Sleep Accessories
3. Up to 29% down: Best-selling Bose earbuds
Whether you’re shopping for your sister, son or friend, a high-quality pair of headphones make a great holiday gift. If you’re searching for some excellent earbuds, you can save as much as 29% on some of our favorite models from Bose right now. We found the Bose QuietComfort noise cancelling earbuds to have best-in-class noise canceling features, a comfortable fit (despite the somewhat chunky design) and clear sound. While we didn’t love the hefty price tag, you can save $80 and snag the premium earbuds for just $199 right now, one of the lowest prices we’ve ever seen.
Save up to 29% on Bose Earbuds
4. Under $40: This popular video game
For a holiday gift that’s sure to please any video gaming fan, consider the Far Cry 6 PlayStation 4 standard edition game. A customer favorite, this edition promises a classic Far Cry experience with tons of fun extras, including new weapons, backpacks and vehicles you can use to navigate through jungles, beaches and more. In the game, players can battle enemy regimes and participate in missions to liberate the capital city. Usually retailing at $50, you can take home the game for just $39.99 right now, plus score a free upgrade to the digital PS5 version with your purchase.
5. Up to 30% off: Diapers and wipes from top-rated baby brands
If you’re planning on traveling with your little ones for the holidays, it may be a good idea to stock up on diapers and wipes now to avoid any shipping and delivery delays. Luckily, today you can save as much as 30% on baby essentials from top-tier brands including Honest, Pampers, WaterWipes and Lumi. During the sale, you can grab a 12-pack box of WaterWipes original baby wipes for just $34.39, a $8.60 markdown. At just 5 cents a wipe, you’ll get a supply of fragrance-free baby wipes that can be used for diaper changes and cleaning sticky hands on holiday road trips. The brand claims the wipes contain 99.9% purified water and are designed for sensitive and eczema-prone skin.
Save up to 30% on Diapers and Wipes from Honest, Pampers, WaterWipes and Lumi
Amazon Black Friday deals you may have missed
1. Crest 3D White Professional Effects Whitestrip Teeth Whitening Kit
Give your smile some extra sparkle this holiday season with the Crest 3D white professional effects whitening kit, currently down from $47.99 to just $36.99. This best-selling dental kit includes 20 standard whitening treatments designed to stay put even when talking or drinking water. Also included are two one-hour express whitening treatments, perfect for quickly brightening up your smile before holiday parties. Crest says these strips remove up to 14 years of stains for professional-level whitening results.
Get the Crest 3D White Professional Effects Whitestrip Teeth Whitening Kit for $36.99 (Save $11)
2. Kasa Outdoor Smart Plug
Take your holiday light display to the next level with a Kasa outdoor smart plug. This Wi-Fi-enabled outlet has two AC sockets that can be independently controlled using the Kasa app or voice control when you connect the device to your Alexa or Google Home Assistant. The weather-resistant plug is designed for use with landscape lighting and holiday lights and can even be controlled using a countdown timer, so your lights can automatically turn on and off at your desired times. Usually retailing for $24.99, you can take home this smart home essential for just $15.99 right now—a savings of $9.
Get the Kasa Outdoor Smart Plug for $15.99 (Save $9)
3. Samsung Galaxy Watch Active 2
Android users wanting to get into the world of smartwatches should consider the Samsung Galaxy Watch Active 2. Typically listed for $249.99, the 40mm model is now available for $199.99 thanks to a 20% discount. We named the 44mm model of the Active 2 one of our favorite smartwatches for its large and bright AMOLED screen as well as its near-three-day battery life (depending on use). It’s also an excellent overall fitness tracker, able to keep an eye on your calorie intake and how well you sleep.
Get the Samsung Galaxy Watch Active 2 for $199.99 (Save $50)
4. 23andMe Ancestry + Traits DNA Testing Kit
If you want to find out more about your roots, 23andMe can help you connect. You can get one of the brand’s testing kits with the Traits feature added all together for $79—a $20 price cut from its standard tag of $99. When we tested the combo kit, our tester enjoyed reading about her DNA and found the information provided both “interesting and valuable.” She said the Traits add-on to be a fun way to find out what physical traits you could have—even if it didn’t always hit the mark.
Get the 23andMe Ancestry + Traits DNA Testing Kit for $79 (Save $20)
5. Toshiba 65-Inch 4K UHD Smart Fire TV
Give your home media room a major visual upgrade with this 65-inch Toshiba 4K UHD Smart Fire TV, on sale for $529.99. This 4K LED panel is usually priced at $719.99, but right now Amazon is offering it at a 26% discount. As a Fire TV, the Toshiba can bring your favorite streaming services and over-the-air channels together on one screen. Toshiba says the TV comes packed with a “high-performance 4K engine” to offer crisp and clear imagery.
Get the Toshiba 65-Inch LED 4K UHD Smart Fire TV for $529.99 (Save $190)
Other noteworthy Amazon Black Friday 2021 deals we found
When is Amazon Black Friday 2021?
Amazon Black Friday 2021 deals are in full swing. This year, Amazon kicked off its holiday shopping season earlier than ever. The popular online retailer announced its first wave of Black Friday sales on October 4, with markdowns across all categories. We expect to see even deeper discounts on everything from kitchen essentials and electronics to toys and fashion pieces in the coming weeks.
What are the best deals from the Amazon Black Friday 2021 sale?
To date, we’ve seen massive Amazon Black Friday deals on air fryers, headphones, home goods and more—including tons of products from some of our favorite brands, like Apple, KitchenAid, Instant Pot, Sony, Bose, iRobot and Shark.
Every day Amazon adds even more sales to their lineup of Black Friday 2021 deals. Be sure to bookmark this page and check back frequently to scoop the hottest Amazon discounts on must-have items this holiday season.
Are Amazon Black Friday sales available online?
Yes. Amazon Black Friday sales are exclusively available online.
What’s the difference between Amazon Black Friday deals and Amazon Cyber Monday deals?
With Amazon Black Friday deals already here, the early holiday sales double as both Black Friday discounts and pre-Cyber Monday deals. While, technically, Amazon Cyber Monday deals roll out as soon as Black Friday ends on November 26, we expect to see significant overlap in Amazon’s roundup of Black Friday and Cyber Monday markdowns. Both waves of holiday deals will be exclusively available online, so be sure to secure your Amazon Prime membership ahead of time to enjoy fast and free shipping.
Does Amazon have special Black Friday deals for Amazon Prime members?
Yes. During the holiday shopping season, Amazon Prime members have early access to select holiday deals and can even earn up to 25% back on select Amazon purchases with an Amazon Prime Card and an eligible Prime membership. Meanwhile, Prime members can get their holiday gifts quicker with access to free and fast shipping, with millions of must-have items available for same-day delivery. If you aren’t already an Amazon Prime member, don’t worry—there’s still plenty of time to sign up.
When does the Amazon Black Friday sale end?
The Amazon Black Friday sale ends on November 26, with Amazon Cyber Monday deals rolling out the following day, on November 27. Keep in mind, however, that many of the markdowns included in the Amazon Black Friday sale are one-day deals.
Following the Black Friday and Cyber Monday weekend of sales, we expect to see discounts on select items throughout the holiday season—however, with shipping delays and stock shortages expected, we recommend shopping early to ensure you get all the holiday gifts on your list this year.
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Prices were accurate at the time this article was published but may change over time.
