In June 2021, Apple Music will highlight LGBTQ+ content every Sunday, and the company has also created a dedicated Apple Music Pride page to celebrate year-round.
The content available will include curated playlists, exclusive DJ mixes, and short-form videos called “Pride Talks” with artists such as King Princess and Janelle Monae.
The space will also highlight Pride through the decades, new music from LGBTQ+ artists, groundbreaking albums by queer performers, and guest playlists from big names like Kylie Minogue.
In addition to new content for Pride Month, Apple has also launched a dedicated Apple Music Pride page, which will remain up year-round. The page will host all the playlists, videos, and interviews from Pride Month.
According to MacRumors, there will be Apple Music TV 24-hour takeovers on June 6, June 13, June 20, and June 27 as well.
Apple has celebrated Pride in a number of ways in years past. In 2019, a Shot on iPhone ad campaign took viewers to the Gay Rodeo.
Recently, Apple announced two new Pride-themed Apple Watch bands. The new Braided Solo Loop design incorporates more colors to represent additional Pride flags across the LGBTQ+ spectrum. A new Nike Sport Loop band shows off the traditional Pride flag colors.
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